Lead Generation problems in the UK

We had a brief chat about the sales process after a lead has been generated.  In many instances advertisers and their call centers don’t follow up on the leads, which translate in a low lead-to-sale conversion rate.   A situation beyond the control of the lead supplier, but it nevertheless influences the viability (and budget) of the campaign.

This is similar to what happens in South Africa, though I think the situation is a bit worse here. 

Credit Crunch

The credit crunch is bringing a new dimension to this problem.
Traditional agencies are now under pressure from their clients to show results from shrinking marketing budgets.  This means that more money will be allocated to campaigns which generate tangible results.  This new focus shall thus ensure that sales processes will be improved and streamlined.