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Lead Generation problems in the UK |
| Written by Ferdie Bester | |
| Wednesday, 11 February 2009 12:29 | |
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I recently had dinner with a top lead generation chap from TradeDoubler. They are based in London and focus on lead generation in UK and Europe.
We had a brief chat about the sales process after a lead has been generated. In many instances advertisers and their call centers don’t follow up on the leads, which translate in a low lead-to-sale conversion rate. A situation beyond the control of the lead supplier, but it nevertheless influences the viability (and budget) of the campaign. This is similar to what happens in South Africa, though I think the situation is a bit worse here. Credit CrunchThe credit crunch is bringing a new dimension to this problem. |
