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Get the most from your sales channels with basic prioritisation |
| Written by Ferdie Bester | |
| Tuesday, 20 January 2009 08:55 | |
|
Even with the best product and customer service in the world your business will lose clients from time to time. To keep your revenue stable and grow, you need new business
There are a number of ways to get new business with the most popular methods being:
It is important to understand the metrics behind each source; in time, money and success. You have limited marketing and sales resources available so I recommend prioritising these channels according to cost per new customer and customer quality. Here’s how you prioritise:
This will help you generate the best business in the cheapest and most effective way. |
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