Lead Generation to grow your business.

We can help you generate leads and turn them into customers

Benefits:

• Generated leads are qualified and hot
• Leads can be pre-qualified with customised questions
• Leads can be prioritised according to criteria
• No internet or mobile marketing experience is required
• Measurable results - you will see ROI on this campaign

How Lead Generation works:

Currently there are around 5 million internet and 40 million mobile users in South Africa using these platforms for product research and shopping.
We would develop a campaign to reach these users and convince them to interact with you by providing their contact details.

1. We will advertise your product on Google.
2. Once the prospective client clicks on your ad, he/she will be taken to a web page with more information about your product.
3. On this web page we will request some contact details.
4. This will be captured and emailed to you.
5. The result: a qualified lead you can contact.

What does a lead look like?

Leads are captured in electonic format and will be emailed to your appointed sales contact.
The default details provided will be:
First name
Surname
Telephone number
Email address

Some of leads we can deliver:

• Consumer leads
• Response leads
• Telemarketing leads
• B2B leads

How many leads turn into customers?

Your conversion rate from lead to customer is dependent on your product and your sales process. We usually see a conversion rate for consumer leads of between 10% - 20%.

Lead quality is constantly monitored to ensure that you achieve the best conversion rate. It's possible to further qualify a leads with more lead fields. This can include but are not limited to: geographic location, product requirements, sales cycle progress, budget available etc.

Requirements for a Lead Generation campaign:

• A sales person or call center to follow up with the leads.
• Ability to handle at least 10 leads per day.
• A business model to support the costs per lead.
• National service coverage.

Lead cost

The price is determined by your product and current industry competition. After an initial consultation or pilot campaign we can provide an estimate.

Lead Generation: The next step

Click here to leave your contact details and we'll get back to you.