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Google AdWords is a powerful online business tool to market your business to potential customers who are interested in your products or service.
Let’s assume you install laminated floors.
If you use Google™ AdWords, when people search on Google using one of your keywords, like “laminated floors”, your ad will appear next to the list of organic search results.
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A number of offsite factors mainly determine your website’s ranking. The most important of these are links from other websites, while links from trustworthy domains (websites) are particularly valuable. Here are a couple of tips on how to build and get more links: ·
Links must appear to be natural
If you get 4 000 links within one day, Google will pick this up and might discount their value. Take your time in building links.
It is all about TrustRank
Google does not place much value on a PageRank; it places great value on trustworthy domains. These are websites with domain extensions like edu, gov, org , ac.za – try to get links from them.
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Google Analytics (GA) is an indispensable tool to get more sales and enquiries from your website. Here are five tips to make GA work for you:
Conversion tracking for all actions
In these tough economic times, you have to justify each rand that you spend. GA provides you with the tools to report every action taken on your website. You should at the very least track sales and views of the “contact us” page. Tracking more actions like enquiry form, whitepapers and views of a key page, and assigning a realistic economic value to them, will help you justify your marketing budget.
Bounce rate
Monitoring your website bounce rate (the percentage of initial visitors to your site who “bounce” away to a different site) will help you improve users’ experience of your site and generate more sales from the same amount of traffic. Remember that a bounce rate of higher than 50% is bad. You can improve the bounce rate by changing the information, navigation or layout of the landing page. A lower bounce rate = more profit!
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Resources
